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Mission/Vision

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Our Vision

A world where parents (especially mothers) are no longer consumed by the mental load and can work towards a brighter personal & professional future.

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Our Mission

​Our mission is to ease the mental load by harnessing the power of technology, giving parents (especially mothers) a practical tool to support their home & professional lives. We believe that the mental load is holding women back and by freeing up working women’s brain space, they can focus on what’s important to them; advance their careers, boost the economy and ultimately live happier & healthier lives. #modernparentingdoesnotwork

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